Discovery & research
Interviews, usage data and desk research that show what customers actually do, not what they say they would.
Inside a sprint →
What we do
Find out before you build.
Find out before you build.
Then build it right.
Most digital products fail on a question nobody asked early enough. Our sprints exist to ask it: with real users, a working prototype and a clear decision at the end.
Rapid prototyping
Clickable and working prototypes in days, so people react to something real instead of a slide.
How we work →Validation
Structured tests with real users against pass and fail criteria agreed before the test starts.
Our principles →Product engineering
When an idea passes, the team that proved it builds the first release, with the research still in the room.
Talk to us →
The lab
How a sprint works.
A fixed-length engagement with a fixed price and a single deliverable: a decision you can defend.
- A one-week framing: the question, the users, the success criteria
- A prototype built in the following two weeks
- Testing with people who match the real audience
- A decision memo: go, no-go or change course, with the evidence
- Everything handed over: recordings, data, code and designs
Where we focus
Products with real users and real constraints.
We work best where the stakes are clear and the audience can be reached for testing.
- Financial services and payments
- Health, wellbeing and care
- Retail, subscriptions and loyalty
- Media, learning and creator tools
- Public services and not-for-profits
How we work
Five steps. One decision at the end.
The same shape every time, so you know on day one what you will have on the last day, and what it will cost.
- 01
Frame
The question, the users and what "working" means.
- 02
Prototype
The thinnest thing that lets a user try the idea.
- 03
Test
Real people, agreed criteria, recorded sessions.
- 04
Decide
A memo with the evidence, and a recommendation.
- 05
Build
The first release, by the people who proved it.
Principles
What you can hold us to.
A lab is only useful if its results can be trusted and its findings belong to the client. These are the terms we work on.
How we work with you
- You own the intellectual property, from the first sketch
- Fixed scope and fixed price for every sprint
- Evidence over opinion, including ours
- Small senior teams, no hand-offs to juniors
- An honest no when an idea does not pass
Research done properly
- Informed consent and GDPR-aligned handling of research data
- Non-disclosure agreements as standard
- Security review before anything touches a live system
- Recordings and data deleted on the schedule we agree
- Documentation and handover included in every sprint
- Dublin 2Registered office, Lower Camden Street
- No. 754241Registered company in Ireland
- YoursThe intellectual property, from day one
- FixedScope, length and price per sprint
Let's talk
[email protected]
Bring us the idea you are not sure about.
Send a paragraph about the problem and who has it. We will tell you honestly whether a sprint makes sense, and what it would cost.